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Thursday, October 23, 2014


What Nielsen's new Digital Content Ratings mean for radio

Nielsen made headlines this week with news that it will integrate Adobe's analytics service with its own digital audience measurement to roll out a more comprehensive product next year called Digital Content Ratings.  So how does radio fit in?

What Nielsen's new Digital Content Ratings mean for radio.

Nielsen made headlines this week with news that it will integrate Adobe's analytics service with its own digital audience measurement to roll out a more comprehensive product next year called Digital Content Ratings.  So how does radio fit in?

Audio watermarking part of Rentrak's growing tool kit.

Rentrak has shaken up television during the past year.  The company hasn't said whether it plans to expand beyond video measurement, but if it decides to track audio, a deal just struck in Europe may help make that happen. 

Radio should get 20% of budgets, ROI analysis shows.

Despite noteworthy differences, such as the dominance of public broadcaster BBC, there are plenty of commonalities between U.S. and U.K. radio.


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