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Thursday, October 23, 2014
Nielsen made headlines this week with news that it will integrate Adobe's analytics service with its own digital audience measurement to roll out a more comprehensive product next year called Digital Content Ratings. So how does radio fit in?
Rentrak has shaken up television during the past year. The company hasn't said whether it plans to expand beyond video measurement, but if it decides to track audio, a deal just struck in Europe may help make that happen.
Despite noteworthy differences, such as the dominance of public broadcaster BBC, there are plenty of commonalities between U.S. and U.K. radio.
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