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Friday, November 28, 2014
Baste the turkey and cue Bing Crosby — here comes the all-Christmas format.
With holiday shopping season stretching from before Halloween to late-December, retailers are reworking their media buying strategies.
What Christmas format? Radio's hot new classic hip-hop genre has stations scrambling to grab the first-mover advantage.
Just days after Chrysler announced it would begin offering digital radio in all of its brands with the addition of Fiat, the automaker says it will now offer HD Radio as an optional upgrade in a second Chrysler brand vehicle.
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